jmbear
Nov 29, 12:39 PM
See, that's the catch-22 for new artists. The labels are the ones that get tunes played on the radio. In the 50's and 60's they would strong-arm their stuff in, but I'm sure even nowadays they provide incentives (read: bribes) to get new stuff on the air. Especially if they think the band is really good and will make it in the long run. And don't fool yourself into thinking a new band can get huge without radio.
The internet can become the new radio. I am quite fond of looking for pre-made playlists, I will get the songs on LimeWire, listen to them, the ones I like, I buy legally, the ones I don�t I delete them. You don�t get commercials, just music. I am not saying that radio is going to dissapear completely. TV didn�t kill it. But its importance will diminish.
The problem is that the labels get the artists by the balls when they sign them up to ridiculous contracts. Your 1-4 examples look pretty good on paper, but in order to sell any significant number of copies of their music, anyone wanting it (but doesn't know it yet) has to wade through tons of (what that persons sees as) crap just to get any exposure to something they'll consider good. I'm sure there's a lot of music in the indie catalog that I would just love, but I don't have the time to wade through it all to find it. Instead, I'll listen to the radio and when I hear something I like, I'll try to pay attention to who it is. I may or may not end up buying it, or checking out what else they do, but without radio exposure, most good indie bands don't have a chance in hell of selling to anyone except those that happen to be in the bar where they're playing one weekend..
iTMS could potentially change this. There are some people that will do all the research for you (as in what is good music), then ratings will allow you to get the good songs! It�s similar (and somebody will flame me for saying this) to researching a product on Amazon or CNET, you usually look for a LCD screen, all the results pop, and you will go for the ones with the highest ratings, read the comments and eventually make up your mind. Some day you will look up for electronic music (which I love), all the DJ�s will pop, you will pick the highest rated songs or playlists (because most people like a song because other people like it), listen to their songs for free (yeah, just like radio), and then buy them if you want.
Now, if you take a look at already established and popular bands, that's a different story. Someone mentioned huge bands like Pink Floyd. Their last couple of CDs didn't need a big label to sell. People were going to buy it if they like Floyd no matter what. And in a case of that kind of popularity, the radio stations were going to play them with or without a major label. The same could be applied to other huge (classic) rock bands, as well as established artists in other music styles (country, rap, R&B, blues, etc...). Another example would be someone like Eric Clapton. He could put one out on "Clapton Records" and would sell nearly, if not exactly, the same number of CDs as he will on a major label..
I agree record labels + good music = superstars like Calpton, Floyd, U2 etc... But these bands became popular in a different time (before the internet). Internet is changing the record labels� business model, and that is what they afraid of. The new wait of creating bands and distributing their music is not as profitable for them as it used to.
Unfortunately, the number of artists (of any type of music) that could dismiss the labels and still sell as many CDs and get the same radio exposure are limited. And any new band is going to go nowhere without radio (or MTV/VH1) exposure.
Internet is offering them exposure. Right now MTV and VH1 are still popular. But YouTube, Yahoo!, MSN could become the new MTV and VH1.
Not really relevant, but interesting to think about is that most of you have probably seen the video of the ruma ruma guy (I can�t link it because I am at work and the proxie does not allow me to visit YouTube). But how many have actually seen the video for the song? YouTube made that fat kid a star, and most people probably know his face better than the guys that sing the song. Exposure.
In the end, I don't see the labels going away totally any time soon. They're in cahoots with the big FM music stations and in general, they do a good job of promoting new good bands that sign up. It's just a shame that there's really nothing to keep them from raping the artists. If there were just some way for new bands to get exposure to the masses without having to sell their souls to the labels then things would be better. Unfortunately, the Internet can only go so far in helping a new band with this.
I agree, they won�t go away anytime soon, but change is coming, and change will be good for artists and consumers, not for the record labels.
Sorry for my weird grammar or mispells, I am not a native english speaker, I don�t have a spell checker on this computer (in english at least) and I am too lazy to proof read what I wrote lol :)
The internet can become the new radio. I am quite fond of looking for pre-made playlists, I will get the songs on LimeWire, listen to them, the ones I like, I buy legally, the ones I don�t I delete them. You don�t get commercials, just music. I am not saying that radio is going to dissapear completely. TV didn�t kill it. But its importance will diminish.
The problem is that the labels get the artists by the balls when they sign them up to ridiculous contracts. Your 1-4 examples look pretty good on paper, but in order to sell any significant number of copies of their music, anyone wanting it (but doesn't know it yet) has to wade through tons of (what that persons sees as) crap just to get any exposure to something they'll consider good. I'm sure there's a lot of music in the indie catalog that I would just love, but I don't have the time to wade through it all to find it. Instead, I'll listen to the radio and when I hear something I like, I'll try to pay attention to who it is. I may or may not end up buying it, or checking out what else they do, but without radio exposure, most good indie bands don't have a chance in hell of selling to anyone except those that happen to be in the bar where they're playing one weekend..
iTMS could potentially change this. There are some people that will do all the research for you (as in what is good music), then ratings will allow you to get the good songs! It�s similar (and somebody will flame me for saying this) to researching a product on Amazon or CNET, you usually look for a LCD screen, all the results pop, and you will go for the ones with the highest ratings, read the comments and eventually make up your mind. Some day you will look up for electronic music (which I love), all the DJ�s will pop, you will pick the highest rated songs or playlists (because most people like a song because other people like it), listen to their songs for free (yeah, just like radio), and then buy them if you want.
Now, if you take a look at already established and popular bands, that's a different story. Someone mentioned huge bands like Pink Floyd. Their last couple of CDs didn't need a big label to sell. People were going to buy it if they like Floyd no matter what. And in a case of that kind of popularity, the radio stations were going to play them with or without a major label. The same could be applied to other huge (classic) rock bands, as well as established artists in other music styles (country, rap, R&B, blues, etc...). Another example would be someone like Eric Clapton. He could put one out on "Clapton Records" and would sell nearly, if not exactly, the same number of CDs as he will on a major label..
I agree record labels + good music = superstars like Calpton, Floyd, U2 etc... But these bands became popular in a different time (before the internet). Internet is changing the record labels� business model, and that is what they afraid of. The new wait of creating bands and distributing their music is not as profitable for them as it used to.
Unfortunately, the number of artists (of any type of music) that could dismiss the labels and still sell as many CDs and get the same radio exposure are limited. And any new band is going to go nowhere without radio (or MTV/VH1) exposure.
Internet is offering them exposure. Right now MTV and VH1 are still popular. But YouTube, Yahoo!, MSN could become the new MTV and VH1.
Not really relevant, but interesting to think about is that most of you have probably seen the video of the ruma ruma guy (I can�t link it because I am at work and the proxie does not allow me to visit YouTube). But how many have actually seen the video for the song? YouTube made that fat kid a star, and most people probably know his face better than the guys that sing the song. Exposure.
In the end, I don't see the labels going away totally any time soon. They're in cahoots with the big FM music stations and in general, they do a good job of promoting new good bands that sign up. It's just a shame that there's really nothing to keep them from raping the artists. If there were just some way for new bands to get exposure to the masses without having to sell their souls to the labels then things would be better. Unfortunately, the Internet can only go so far in helping a new band with this.
I agree, they won�t go away anytime soon, but change is coming, and change will be good for artists and consumers, not for the record labels.
Sorry for my weird grammar or mispells, I am not a native english speaker, I don�t have a spell checker on this computer (in english at least) and I am too lazy to proof read what I wrote lol :)
THX1139
Apr 10, 05:54 PM
There is a part of me that hopes Apple screws up and dumbs down FCS. This is the only remaining software that keeps me buying expensive Macs. If they turn FCS into a glorified iApp, then I'm dumping my Mac's and moving on to a build your own PC where I can run Linux and all of the industry standard professional apps.
I think that with this new release of FinalCut, Apple is going to shove a dagger into it's professional line. In the last keynote, Jobs mentioned the "transition from a post-PC" business model. The only way that Apple can devote itself exclusively to iStuff is to wean the professional's away from using their products. Once FCS becomes a new video editing program aimed more for the masses running on iPads, Apple will be able to say that they don't have a need for the pro line of computers anymore. Say goodbye to MacPro anything.
Whatever Apple announces Tuesday is going to be a strong indicator for the future of the professional line. If they announce an amazing FCS 4 for professionals, then we will know they are committed to the long run. However, if they turn FinalCut into some kind of cheesy video editing app for the mass consumer, then you better start rethinking your professional future with Apple - unless you make your money from making crappy youtube videos.
I think that with this new release of FinalCut, Apple is going to shove a dagger into it's professional line. In the last keynote, Jobs mentioned the "transition from a post-PC" business model. The only way that Apple can devote itself exclusively to iStuff is to wean the professional's away from using their products. Once FCS becomes a new video editing program aimed more for the masses running on iPads, Apple will be able to say that they don't have a need for the pro line of computers anymore. Say goodbye to MacPro anything.
Whatever Apple announces Tuesday is going to be a strong indicator for the future of the professional line. If they announce an amazing FCS 4 for professionals, then we will know they are committed to the long run. However, if they turn FinalCut into some kind of cheesy video editing app for the mass consumer, then you better start rethinking your professional future with Apple - unless you make your money from making crappy youtube videos.
cyberdogl2
Aug 27, 06:27 PM
Fair enough, and I won't argue any more about it. I can't think of anything more tedious than a debate about whether a joke is funny or not...:)
Which, to me, is pretty funny.
Which, to me, is pretty funny.
Eidorian
Jul 14, 06:02 PM
oh, btw, i did some of my own investigations and found this site:
http://www.nvidia.com/object/7_series_techspecs.html
which may mean that the standard cards are compatible with mac os x now.You can get the 7xxx series in the Power Mac G5.
http://www.nvidia.com/object/7_series_techspecs.html
which may mean that the standard cards are compatible with mac os x now.You can get the 7xxx series in the Power Mac G5.
Ahheck01
Apr 5, 06:40 PM
++, finally!
I'm hoping they sell it on the App store. I prefer the licensing management and model on there. (Although 50GB might be a problem!!)
4GB download with in-app purchases for content would be my guess.
I'm hoping they sell it on the App store. I prefer the licensing management and model on there. (Although 50GB might be a problem!!)
4GB download with in-app purchases for content would be my guess.
GregA
Mar 26, 05:21 PM
While Apple may yet issue several such candidates before reaching the final version to be released to consumers, the candidate designation would suggest that Apple has essentially completed development on the new operating system version and will simply be fixing bugs that crop up at the last minute during the testing process.
so, it's beta #1? Feature complete but still has bugs to iron out.
Golden master is usually when they are confident of no bugs isn't it?
so, it's beta #1? Feature complete but still has bugs to iron out.
Golden master is usually when they are confident of no bugs isn't it?
citizenzen
Mar 22, 01:18 PM
Bush was attacked endlessly about conducting a war for oil, and that it was really the U.S. alone, because his coalition was small/weak.
One difference here is that there was a U.N. resolution backing this use of force. So while the coalition of forces might be small, you'd have to in some sense include all the nations who voted for the resolution as backing this effort.
I wonder what the list would look like then?
Brazil, China, Germany, India, Russian Federation abstained from voting. However, if my memory serves, either China and Russia could have vetoed the measure with a no vote, yet did not. Which is a tacit form of approval.
Bosnia, Colombia, Gabon, Germany, India, Lebanon, Nigeria, Portugal and South Africa all cast yes votes along with France the U.K. and the U.S. This for all intents and purposes increases the number of nations in your coalition to include these countries as well.
But personally, I don't support this intervention. Protecting people against genocide is one thing. But intervening in a civil war is another. As a general rule I believe that it's best for a country to work these issues out themselves ... provided once again, that issues of genocide don't arise.
One difference here is that there was a U.N. resolution backing this use of force. So while the coalition of forces might be small, you'd have to in some sense include all the nations who voted for the resolution as backing this effort.
I wonder what the list would look like then?
Brazil, China, Germany, India, Russian Federation abstained from voting. However, if my memory serves, either China and Russia could have vetoed the measure with a no vote, yet did not. Which is a tacit form of approval.
Bosnia, Colombia, Gabon, Germany, India, Lebanon, Nigeria, Portugal and South Africa all cast yes votes along with France the U.K. and the U.S. This for all intents and purposes increases the number of nations in your coalition to include these countries as well.
But personally, I don't support this intervention. Protecting people against genocide is one thing. But intervening in a civil war is another. As a general rule I believe that it's best for a country to work these issues out themselves ... provided once again, that issues of genocide don't arise.
mcmlxix
Apr 11, 12:33 PM
I wonder if altering the typical refresh cycle is due to the Verizon release early this year. I think Apple can afford to play the hardware waiting game if two things:
The new hardware is a big step forward. Part of this is producing one iPhone, regardless of carrier (AT&T and Verizon) as well as compatibility for international travelers. More storage and a much improved processor are givens. I�m really surprised how �laggy� the iPhone 4 feels. A bigger display (without altering the phone�s dimensions) would be icing on the cake. Other than that, hasn�t what can be crammed into the hardware plateaued?
iOS 5 should also a big step forward, and it should come this summer in order to appease those waiting for iPhone 5. iOS really needs to liberate itself from requiring a PC to sync with. This is especially true in regards to the iPad, which is/will become the sole �computer� for a large demographic. But for this to happen, I�m pretty sure iOS will need some sort of file system as well as the ability to mount and be mounted as external volumes. The UI also needs a revamp with some sort of new �secret sauce�.
The new hardware is a big step forward. Part of this is producing one iPhone, regardless of carrier (AT&T and Verizon) as well as compatibility for international travelers. More storage and a much improved processor are givens. I�m really surprised how �laggy� the iPhone 4 feels. A bigger display (without altering the phone�s dimensions) would be icing on the cake. Other than that, hasn�t what can be crammed into the hardware plateaued?
iOS 5 should also a big step forward, and it should come this summer in order to appease those waiting for iPhone 5. iOS really needs to liberate itself from requiring a PC to sync with. This is especially true in regards to the iPad, which is/will become the sole �computer� for a large demographic. But for this to happen, I�m pretty sure iOS will need some sort of file system as well as the ability to mount and be mounted as external volumes. The UI also needs a revamp with some sort of new �secret sauce�.
skunk
Apr 28, 01:16 PM
I ask you whether Rockwell Blake would be a competent President of the United States. You reply, "I have no idea. Who's Rockwell Blake?" You don't believe that he would be a competent President of the United States. You don't doubt that he would do that. You haven't formed any opinion about whether he would be a competent one.However, in your case, as opposed to your fictional version, you have formed an opinion.
QCassidy352
Apr 6, 02:10 PM
Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3_1 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8G4 Safari/6533.18.5)
@yebubbleman
You keep talking about the MBA being "crippled" - how so? What can't it do other than play optical media? Why can't you do "real work" on it?
As for the graphics, I'm under no illusion that it can play games like a mbp let alone gaming PC. And I don't need that. But the current MBA can play some modern games (SC II for example) at decent settings and frames. I wouldnt want to lose the ability to do casual gaming by going to the intel integrated.
@yebubbleman
You keep talking about the MBA being "crippled" - how so? What can't it do other than play optical media? Why can't you do "real work" on it?
As for the graphics, I'm under no illusion that it can play games like a mbp let alone gaming PC. And I don't need that. But the current MBA can play some modern games (SC II for example) at decent settings and frames. I wouldnt want to lose the ability to do casual gaming by going to the intel integrated.
mazola
Sep 19, 12:02 PM
Maybe Apple will offer a FREE updated MBP as incentive to renew .Mac memberships.
MAYBE !!!
MAYBE !!!
GuitarDTO
Mar 31, 07:47 PM
Polished like the pure Google, "optimized from the ground up for tablets" Honeycomb running on the XOOM right now?
Yikes.
No...polished like Android 2.2 vs. 1.0. I think my Droid had 2.0 when I got it, and just going from 2.0 to 2.1 to 2.2 they made huge strides. Google will get it right, and this is just another step towards that. Has iOS always had the polish that it has currently? (Asking honestly, I'm new to iPhone).
Yikes.
No...polished like Android 2.2 vs. 1.0. I think my Droid had 2.0 when I got it, and just going from 2.0 to 2.1 to 2.2 they made huge strides. Google will get it right, and this is just another step towards that. Has iOS always had the polish that it has currently? (Asking honestly, I'm new to iPhone).
skunk
Apr 28, 04:41 PM
Obama's too smart. :)
toughboy
Aug 26, 04:11 PM
If the power consumption is the same... does that mean that the Merom and the current chips suck the same amount energy while going full throttle?
If the above is true, if you turned down the Merom to match the speed of the current chips, wouldn't the Merom be drawing 20% less power?
In other words if the Merom and the current chip were both going 60 mph down the freeway, would the Merom be drawing less power?
Am I missing something here (such as the basics of electricity, the basic way that chips work, etc.)?
512ke
Maybe its just efficiency... As days past and R&D continues to evolve, chips will be more efficient and they'll produce more power for less energy..
If the above is true, if you turned down the Merom to match the speed of the current chips, wouldn't the Merom be drawing 20% less power?
In other words if the Merom and the current chip were both going 60 mph down the freeway, would the Merom be drawing less power?
Am I missing something here (such as the basics of electricity, the basic way that chips work, etc.)?
512ke
Maybe its just efficiency... As days past and R&D continues to evolve, chips will be more efficient and they'll produce more power for less energy..
jackc
Aug 7, 04:15 PM
Time Machine looks pretty sweet. How do you think it will work in terms of space requirements?
generik
Jul 29, 09:29 AM
this would be smart because as of right now the mac book pro doesnt WOW me over the macbook. Do you think the "core 3" will also have the same pin structure as the 2's?
Not a chance in hell, give up the idea of upgrading your Mac already :rolleyes:
The newer Meroms that are to come out Q2 2007 will be based off a completely new socket.
Not a chance in hell, give up the idea of upgrading your Mac already :rolleyes:
The newer Meroms that are to come out Q2 2007 will be based off a completely new socket.
yoak
Apr 11, 03:59 PM
For the past three years, Apple's decisions in the professional market have been a bag of fail.
Anyone else starting to get a sinking feeling?
I don�t. Why would they even bother with a new version of FCS.
I also think Thunderbolt is an indication that Apple are thinking of the pro segment.
I do agree they have focused too much (from my perspective, probably not from the stockholders) on iDevices lately, but I don�t think they will abandon the pro market
Anyone else starting to get a sinking feeling?
I don�t. Why would they even bother with a new version of FCS.
I also think Thunderbolt is an indication that Apple are thinking of the pro segment.
I do agree they have focused too much (from my perspective, probably not from the stockholders) on iDevices lately, but I don�t think they will abandon the pro market
waldobushman
Mar 26, 04:40 PM
It's this mentality that makes me smile.
Without knowing any of the details as to what the final shipping version will be, mezmerized (hypnotized ?) by Apple, enthusiasts are ready to pay whatever Apple demands for the product.
I get to sit back without any effort, and watch with delight as they pour the money into Apples coffers. In turn, my vast amount of Apple stock climbs higher & higher as they brag about Apples Billions.
Their blind trust pays me well. Thanks Apple !
Of course one should upgrade to the next OS X release. Apple makes substantial changes in each major release; if not functionally, then in refactoring code for future enhancements. I'll wait until it is known to be stable, and know that the software I use will run under the new version.
Apple is not MS. I stayed with Windows XP until Windows 7 was reasonably stable. The only reason to not move to the new OS would be lack of support for current hardware. Not likely to happen with Lion.
Without knowing any of the details as to what the final shipping version will be, mezmerized (hypnotized ?) by Apple, enthusiasts are ready to pay whatever Apple demands for the product.
I get to sit back without any effort, and watch with delight as they pour the money into Apples coffers. In turn, my vast amount of Apple stock climbs higher & higher as they brag about Apples Billions.
Their blind trust pays me well. Thanks Apple !
Of course one should upgrade to the next OS X release. Apple makes substantial changes in each major release; if not functionally, then in refactoring code for future enhancements. I'll wait until it is known to be stable, and know that the software I use will run under the new version.
Apple is not MS. I stayed with Windows XP until Windows 7 was reasonably stable. The only reason to not move to the new OS would be lack of support for current hardware. Not likely to happen with Lion.
TangoCharlie
Jul 28, 05:17 AM
Ensoniq, thanks so much for the useful corrections. How significant do you think that 64-bit capability will be in the future compared to not having it(say, 2-3 years time)?
AFAIK, the Merom CPUs have an improved SpeedStep technology, so that
on average the heat generation may infact be lower for Merom.
AFAIK, the Merom CPUs have an improved SpeedStep technology, so that
on average the heat generation may infact be lower for Merom.
URFloorMatt
Apr 11, 11:55 AM
To me this means 4G and Verizon/AT&T hardware convergence. Both, good news.Agreed. But I don't get all this confusion over fiscal 2012 and calendar 2012. Are there analysts really stupid enough to believe that Apple would kill any future iPhone sales at Christmas by shifting the iPhone to a January release schedule? And do they really think Apple would preview iOS 5 a full six months before release? That said, if I sit on my iPhone 3GS until Sept/Oct and the new iPhone doesn't have 4G, I'll probably never buy another Apple product again.
For those interested in holding out for iPad 3, I do think moving the iPhone into a fall release frame opens the door to delaying the iPad 3 launch until summer 2012. On the plus side, that would leave the spring conspicuously empty, which might indicate a major MacBook Pro refresh (i.e. new casing) for next year.
For those interested in holding out for iPad 3, I do think moving the iPhone into a fall release frame opens the door to delaying the iPad 3 launch until summer 2012. On the plus side, that would leave the spring conspicuously empty, which might indicate a major MacBook Pro refresh (i.e. new casing) for next year.
ethana
Mar 22, 12:53 PM
Blackberry playbook = The IPad 2 killer - you heard it here first.
Look at the specs, their greater or equal to the iPad 2 with the exception of battery life.
Uhhh... screen size?
Look at the specs, their greater or equal to the iPad 2 with the exception of battery life.
Uhhh... screen size?
Ugg
Mar 22, 11:51 AM
I'm confused. :confused:
What point is 5P trying to make here?
Is the fact that one list contains more countries by count make it superior to the second? Is that the only way to judge a coalition, by count?
That seems a little too simplistic to me.
For instance, I added up these two lists (after removing duplicates) according to how much the countries spend on their military ...
� Coalition Countries - Iraq - 2003 ~ 152 billion
� Coalition - Libya - 2011 ~ 179 billion
I guess it's just how you want to look at it. :cool:
5p's posts rarely have anything to do with reason and everything to do with histrionic political bile.
We could also point out that the Arab League is backing the Allied actions and that Libya now is not Iraq then, but why bother, because he'll just take off on some irrelevant tangent praising Reagan and Paul et fils while denigrating Obama.
What point is 5P trying to make here?
Is the fact that one list contains more countries by count make it superior to the second? Is that the only way to judge a coalition, by count?
That seems a little too simplistic to me.
For instance, I added up these two lists (after removing duplicates) according to how much the countries spend on their military ...
� Coalition Countries - Iraq - 2003 ~ 152 billion
� Coalition - Libya - 2011 ~ 179 billion
I guess it's just how you want to look at it. :cool:
5p's posts rarely have anything to do with reason and everything to do with histrionic political bile.
We could also point out that the Arab League is backing the Allied actions and that Libya now is not Iraq then, but why bother, because he'll just take off on some irrelevant tangent praising Reagan and Paul et fils while denigrating Obama.
rezenclowd3
Dec 12, 06:05 PM
At least GT6 is already underway. (http://www.1up.com/news/gran-turismo-6-development-underway) (old news, but throwing it out there for those that don't know)
Sydde
Mar 23, 05:30 PM
"Lying" implies intent. Are you accusing them of lying, or getting it wrong?
We could consider the events surrounding the conviction of I. Lewis Libby. While not conclusive, they strongly suggest mischief at the very least.
... I should EXPECT people to be more critical of the other side.
As I recall, in that time period, to be critical of the administration was to be branded un- or anti-American. How do you feel about Cindy Sheehan? Most right-wing types I know have a basket of tasty epithets for her.
It's much easier than actually addressing your real views... it's a defense mechanism which she uses to avoid serious debate.
I keep seeing these pointless ad hominems popping up in your posts. It really is getting tiresome.
We could consider the events surrounding the conviction of I. Lewis Libby. While not conclusive, they strongly suggest mischief at the very least.
... I should EXPECT people to be more critical of the other side.
As I recall, in that time period, to be critical of the administration was to be branded un- or anti-American. How do you feel about Cindy Sheehan? Most right-wing types I know have a basket of tasty epithets for her.
It's much easier than actually addressing your real views... it's a defense mechanism which she uses to avoid serious debate.
I keep seeing these pointless ad hominems popping up in your posts. It really is getting tiresome.
